Product benefits are clearly stated:

This is directly tied to what your customers actually value. Focus on what you know they want and deliver it clearly in your product benefit list.

Product is easy to use:

This is another reason to get regular customer feedback. Show how easy your product is, even compared to the competitors product(s) with images and customer testimonials and this is a powerful strategy giving the customer more reasons to choose you.

Your product is easy to buy:

Reduce friction in the buying process. For example, in ecommerce, the fewer buttons a customer has to click to check out and purchase, the easier it will be for them to buy. Remove as many barriers to purchase as you can.

The offer is clear and easy to understand:

This is a big one. Many sales are lost because the offer is either not what the customer wants, or is too complicated.

Social proof:

Industry credibility, testimonials and social media can add reasons to support a customer’s choice to buy from you.

Customer support:

People like to know they can be supported in their purchase. Providing some element of customer support will reduce returns and increase frequency of customer transactions.